Search Engine Optimization and Search Engine Marketing Companies
Search Engine Optimization (SEO) is only one small part search engine marketing, however we design our sites to be search engine friendly. That is, at the time of design we take into account the most important search engine phrases to use for your marketing strategy. That means we design the page in consultation with you to EVENTUALLY register well on the top search engines such as Google, Yahoo, AOL, MSN, Ask, and others . We do not guarantee specific search engine placement nor timeline. Any company that guarantees that they can achieve specific position on major search engines for specific phrases is, to put it politely, seriously misleading.
That being said, if you reached this site with a search engine search it was probably using a variation of one of the two specific search phrases that target Silk Shorts, Inc's services. Those are "real estate web design" and "real estate website design" for which we are optimizing this site. (Yes, we are still in the process and expect to be for as long as we are in business.) While there are some basic principles of SEO design that are very important and without which a site will have little success, the tweaks that move a site up to useful, high-ranking positions are ever changing.
Generally, www.silkshorts.com appears on the first couple of pages for our target phrases on the major search engines, however, we don't obsess over this placement, but we do keep an eye on it and tweak our site now and then if we think doing so will help. Our marketing is not dependent on business from search engines but it is an important part of it.
For instance, this article, while it is informative in a useful way for real estate web site owners, is also written with the search engines in mind. There are a huge number of searches for "Search Engine Optimization", "real estate search engine optimization" and most of the people searching with these phrases are probably prospects for our design services and possibly our SEO service. By writing this article about search engine optimization (SEO) we hope to increase our position with search engine placement and optimization (SEO) search phrases.
Much of the value of a website as seen by the search engines has to with incoming links from authoritative sites. Without those a website is unlikely to do well in finding a useful position on the search engines. For example one way we add good links to this site is with our "Marketing Tips" blog which has tons of useful informaiton for real estate professionals that are researching Internet marketing and website design. If you are wondering about blogging have a look.
We use the same principles designing our clients' sites as we do our own. That doesn't mean they look alike or even that they are constructed alike. It simply means that we look at each site's purpose and use the best current practices to make them competitive for targeted search phrases.
We don't guarantee search engine optimization or placement and we only contract for search engine optimization after an in depth consultation with our prospective client about the cost and potential result expected. To contact us you can call (866) 442-2424 or Email, or register for our Design Tips email list