Real Estate Web Design Free Planning Kit
Don't spend $149 on a "flyer" page on Realtor.com or $750 on a "Flyer Template" web site or $10,000 in a custom site without thinking through your
investment.
You may think those first two examples are just a small amount of money, but you wouldn't flush it down the toilet would you? That may be what you are doing if you don't dedicate about an hour to thinking through what you want to accomplish with your advertising dollars.
Every day we hear, "I am unique", "I do business differently than everyone else" and "I don't want my site to look like everyone else's site." After saying that, many Realtors® purchase a "Flyer Template" site that isn't finished when you get it, that you have to maintain and that advertises "everyone in the world" at your expense. In fact the only thing that distinguishes one of these flyer template sites from another is your picture, your name, your address and phone numbers.
Give the money to charity instead of buying a flyer page that no one can find or a "Flyer Template" site -- it will make you feel better. The Internet is here to stay, and doing business on the internet is here to stay. All the denial in the world won't make this fact go away.
With the Internet comes a new way of doing business. Providing all the information your prospect finds necessary to make educated decisions and staying "in front" of them to develop an "always full pipeline of new customers" is the new model.
The "Free Planning Kit" is a guideline to help you think through the very important decisions you need to make before you talk to a web developer. It is not technical, not difficult and not scary. It is meant to help you formalize the focus of your site.
