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Real Estate Web Design 'Keep it Simple Señor' (KISS) System

It isn't complicated to have a useful, successful real estate website. You just have to adhere to the old principle of KISS. (Keep it Simple Señor)

A visitor to your site interested in buying has three questions for you.
1. What can I qualify for? 2. What is available in my price range? 3. When I find something on your site, what do I do next?
Here's what you do through your website for each requirement:
1. Provide a simple form that collects basic information so you can talk realistically with them about their financial situation. 2. Provide a no nonsense up to date MLS search that is easy to use and has provision for keeping them informed about new and changed listings. 3. Provide complete contact information with an email address, a phone number with a human being to answer it, and a form that allows them to send you information even if they're browsing in the middle of the night.
You can also add a few extras:
1. Prepare a net sheet example of 2 or three programs. 2. Make the update automatic so that the prospect can keep abreast of changes automatically. 3. Keep in touch with a newsletter and helpful tips.
There you have it: our secret to successful real estate web site design!