

| It isn't complicated to have a useful, successful real estate website. You just have to adhere to the old principle of KISS. (Keep it Simple Señor) A visitor to your site interested in buying has three questions for you. |
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| 1. What can I qualify for? | 2. What is available in my price range? | 3. When I find something on your site, what do I do next? |
| Here's what you do through your website for each requirement: | ||
| 1. Provide a simple form that collects basic information so you can talk realistically with them about their financial situation. | 2. Provide a no nonsense up to date MLS search that is easy to use and has provision for keeping them informed about new and changed listings. | 3. Provide complete information with an email address, a phone number with a human being to answer it, and a form that allows them to send you information even if they're browsing in the middle of the night. |
| You can also add a few extras: | ||
| 1. Prepare a net sheet example of 2 or three programs. | 2. Make the update automatic so that the prospect can keep abreast of changes automatically. | 3. Keep in touch with a newsletter and helpful tips. |
| There you have it: our secret to successful real estate web site design! | ||